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Marketing Richard L. Sandhusen

Marketing

Richard L. Sandhusen

Published
ISBN : 9780812015485
Paperback
464 pages
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 About the Book 

Covers strategic planning in the context of todays marketing environment, finding and developing marketing opportunites, learning to measure and forecast market demand, determining the products price and marketing channel, and promotion andMoreCovers strategic planning in the context of todays marketing environment, finding and developing marketing opportunites, learning to measure and forecast market demand, determining the products price and marketing channel, and promotion and advertising as effective sales tools.